Lucha Lunako
WHY IT MATTERS
PROGRAMME MODEL
IMPACT
PARTNERS
Case Study Wireframe
WIREFRAME PROTOTYPE
Content structure and interactions only – not final visual design
MODULE 01 / HERO
SportSmart Futures
Programme Case Study
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The SportSmart Futures Programme combines sport, entrepreneurship, and
personal development to help young people build confidence, leadership skills,
and pathways to sustainable livelihoods.
Hero image
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Watch impact video >
Discuss programme rollout >
CMS: title, summary, hero image, two CTA labels/destinations and three editable
metrics.
112
03
R24,000
YOUTH ENGAGED
COHORTS
SEED CAPITAL PLEDGED
MODULE 02 / CONTEXT
Why This Project Matters
R50
Billion
Yet many young athletes, coaches, and volunteers struggle to access sustainable economic
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opportunities linked to their passion for sport.
Context image 1
At the same time, South Africa’s informal economy
supports over 3 million livelihoods.
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Estimated contribution of sport to the South
African economy annually.
The challenge is not potential.
The challenge is connecting young people to
opportunity.
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Source: EMW Global – Around the world: South Africa Report
Context image 2
Fact-check source year and URL before publishing.
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Context image 3
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MODULE 03 / PROGRAMME JOURNEY
The SportSmart Futures Model
Four editable stages connect sport participation to sustainable economic pathways.
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Sport
Personal Development
Entrepreneurship
Sustainable Livelihoods
Leadership
Discipline
Teamwork
Personal branding
Business fundamentals
Opportunity identification
Micro-businesses
Confidence
Self-belief
Coaching opportunities
Employment readiness
Pitching
Communication
Future pathways
Repeatable component: icon, stage title and supporting points. Stack vertically on mobile.
MODULE 04 / MEDIA
See The Impact
Real Stories. Real Growth
Hear directly from participants whose journeys challenged limiting beliefs
and unlocked new possibilities.
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Lead impact video >
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Participant 1
Participant 2
Participant 3
Portrait
Portrait
Portrait
See how sport becomes a pathway to entrepreneurship, leadership, and opportunity.
WATCH STORY >
WATCH STORY >
WATCH STORY >
Media fields: URL, poster frame, title, caption, transcript, participant
name and accessible link label.
MODULE 05 / PARTICIPANT JOURNEY
MODULE 06 / OUTCOMES
The Business & Brand
Boosters
Programme Impact
Snapshot
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112
03
12
Develop ideas
Pitch concepts
Coaching & feedback
Ideas recognised
Seed capital pledged
YOUTH PARTICIPANTS
COHORTS DELIVERED
WEEKS PER COHORT
R24,000
Multiple
1
R24,000
Seed capital pledged to Business Booster
winners
SEED CAPITAL PLEDGED
MICRO-BUSINESSES LAUNCHED
SHARED VISION
Flexible step count; values remain live text.
Separate value, label and optional qualifier fields.
MODULE 07 / PARTNERSHIP
Powered By Collaboration
LOGO
LOGO
LOGO
The SportSmart Futures Programme demonstrates what becomes possible when
organisations from different fields of expertise collaborate around a shared vision for
youth development.
Lucha Lunako
CATCH Trust
Laureus Sport for Good
LOGO
LOGO
Advancing Olympism 365
AFD
Repeatable partner fields: name, logo, URL and accessible label.
MODULE 08 / CONVERSION
Invest in the Next Generation of
Sport-Driven Entrepreneurs
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Support the expansion of the SportSmart Futures Programme and help create more pathways to
opportunity through sport.
Closing programme image
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Book a discovery conversation >
Download programme overview v
Primary: HubSpot meeting or form. Secondary: approved PDF download.
CLICKABLE PROTOTYPE BEHAVIOUR
Video and participant cards open media dialogs. CTA buttons
open HubSpot and download placeholders in the online
prototype.
Lucha Lunako
Wireframe prototype v1.0 | 14 July 2026
SportSmart Futures Programme